![]() Like most people still pay their rent with paper. So when we started partnering with owners and operators offering Alfred as an amenity, we started to go deeper and deeper into: What is the technology that can actually manage these properties? And how can we get people who are operating in these buildings to be focused on the resident and instead of focused on manual jobs that automation and tech can really handle. And the is on par with a cable company, negative 11. And the industry standard for churn in a rental community is close to 50% per year. They did not have a consumer-first mentality and the overarching experience in these buildings is not a good one. And as we spent a lot more time in buildings, it became very obvious that they were not being managed with technology. From there, how the business scaled is really having density and that naturally meant working in buildings. And we definitely created a category of in-home services. And I wanted to be able to ask for anything I needed when I needed it, how I would need it, from a trustworthy brand. ![]() Sapone: We approached this industry-residential and rental real estate-by coming at it as the resident ourselves, and we were building Alfred believing that help should be a utility, as simple as turning on electricity or water. Can you talk a little bit about the evolution of the business? Observer: When you launched, you were mostly focused on providing service for tenants. ![]() And I kind of went with it when we launched originally, but then our corporate name is Alfred. We kind of got the hello because our URL was. ![]()
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